Hi, I’m Britta Alexander. It took me four years to get pregnant. Then I had two baby boys in less than a year and a half.

Along the way, I’ve experimented with being every kind of mom:

• work at home mom
• work 3 days a week in an office mom
• work 4 days a week in an office mom
• hire a nanny mom
• daycare mom
• take a work sabbatical mom
• and most recently, launch a new business mom.

Having two toddlers at once almost did me in. (See “The 20 hardest things about having 2 under 2” and “Remembering the toughest of times“.) Once I embarked on a purposeful pursuit of joy, things started looking up. (Getting more than 3 consecutive hours of sleep didn’t hurt, either.)

My boys are now 2.75 and 4, and for the first time I feel like I’ve found the right balance. It turns out the secret is not in the number of hours I work in a week. The secret, I am finding, is building a heart-centered business.

More about me

I launched my first business with my husband in 2005, and my second business in May 2012. I love helping people see things they don’t see on their own, launching, organizing, sipping Sancerre and talking shop with close friends. (What can I say, I’m a Capricorn.)

As a mom, I prefer LEGO over pretty much anything (the sense of accomplishment I get from building fire houses!), searching for heart shaped rocks in the garden, and wow-ing my boys with crafts I hoard on Pinterest.